Your beef will taste like beef but only better. This rich blend of herbs and spices enhances any cut of beef, not just brisket. Perfect seasoning for beef ribs. Rub a handful into the surface of the meat and marinate from 15 minutes or overnight. Smoke or grill as usual, and be prepared for beef with delicious flavor as the herbs and spices work their magic from the heat and smoke that surround the meat. When asked how you prepare your beef to get it to taste that good, tell them that you have a rub that is a secret blend. 11 oz. shaker bottle. No MSG